The landscape of Performance & Growth Marketing is evolving rapidly. With advancements in AI-driven automation, privacy-first strategies and emerging digital platforms, businesses must adapt to stay competitive. Marketers who embrace these changes will be better positioned to drive customer engagement, optimise conversions and achieve sustainable growth.
Key Trends Shaping Performance & Growth Marketing in 2025
1. AI & Automation: Enhancing Efficiency and Precision
Artificial Intelligence (AI) in marketing is transforming the industry by automating repetitive tasks and improving decision-making.
2. The Decline of Third-Party Cookies & the Rise of First-Party Data
With Google phasing out third-party cookies, marketers must shift their focus to first-party and zero-party data to maintain personalisation and performance.
3. Short-Form Video: The Dominant Content Format
Short-form video remains the most engaging content format across digital platforms.
4. AI-Powered SEO & Content Marketing
Search marketing is undergoing a transformation, driven by AI and evolving Google search algorithms.
5. Growth of Retail Media Networks (RMNs)
Retail Media Networks (RMNs) are emerging as a powerful advertising channel, particularly in eCommerce.
The future of Performance & Growth Marketing lies in data-driven decision-making, AI integration and adaptable strategies. Marketers who embrace these shifts will gain a competitive edge in an increasingly dynamic landscape.
Whether you're a marketing professional seeking new opportunities or a business looking for top-tier talent, partnering with SustainRecruit can help you stay ahead of the curve.
Contact
Alex Cytowska today at
alex@sustainrecruit.com to explore how SustainRecruit can support your growth marketing needs.
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