Digital Marketing Specialist | Hospitality | $100k base | Sydney, Hybrid
Ready to drive digital success in one of Sydney’s top hospitality groups? Take the lead on performance marketing, SEO, and brand storytelling!
About the Company
Join one of Sydney’s most exciting hospitality groups, known for its vibrant venues, unforgettable experiences, and innovative approach to customer engagement. This brand is all about creating moments worth celebrating.
About the Role
We’re looking for a Digital Marketing Specialist to drive digital strategy across multiple venues. From SEO and paid performance to content creation and CRM marketing, you’ll play a key role in enhancing brand visibility, engagement, and customer loyalty.
This hybrid role gives you the opportunity to work both remotely and on-site, immersing yourself in each venue’s unique atmosphere to create impactful, data-driven marketing campaigns.
Key Responsibilities
- Develop and execute multi-channel digital marketing strategies across social, email, and paid advertising.
- Manage content creation , ensuring brand consistency and audience engagement.
- Oversee SEO, SEM, and PPC campaigns to maximise online visibility.
- Collaborate with social media managers & agencies to align organic and paid strategies.
- Optimise website & app content , keeping promotions and campaigns up to date.
- Lead CRM initiatives , including EDMs, SMS, and loyalty app.
- Analyse and report on campaign performance , using data-driven insights to refine strategies.
- Proven experience in digital marketing, content creation, and campaign management .
- Strong understanding of SEO, SEM, PPC, and social media marketing.
- Excellent analytical skills to measure and optimise digital performance.
- A creative thinker with a passion for innovation and storytelling.
- Hospitality experience is a plus but not essential.
- Own the digital strategy for a fast-growing hospitality group.
- Hybrid role - work remotely and visit Sydney’s top venues.
- Competitive salary: $100k base + super .
- Work in a creative, fast-paced environment where your ideas make an impact.
